01 Jan 2001
Posted at 10:26h
in Uncategorized
- Thebe Hoskens renamed Thebe Risk & Benefits Group
- In March, the value of Thebe is confirmed to be R72m and Thebe takes a strategic decision to become an Investment Management Company
- With Investec acquiring Fedsure, Thebe assumes management control of Safrican and becomes a managing shareholder in Thebe Hoskens (replacing Alexander Forbes)
- Thebe deliberately becomes more marketing conscious, conducting research into market perceptions of the brand, developing a brand architecture and creating a Group Marketing Executive position